How to Start a Cycling YouTube Channel

Would you like to start your own cycling YouTube Channel?

There are many benefits to starting a YouTube Channel focusing on your cycling routines. One of the main benefits is the ability to earn income with your video content. You can use the income to buy more bikes and cycling gear if you want to or even live off it as your channel grows.

I won’t lie to you—there is work involved in being successful, but that’s with anything anymore.

If you’re ready to start your own cycling YouTube Channel today, then keep reading my free guide for more information.

Why Start a Cycling YouTube Channel?

As I said above, there are many great benefits to starting your own cycling YouTube Channel.

One benefit is the low starting cost and ability to make a lot of money. YouTube is free, and all you need is your smartphone camera to get started with your channel. If you strategize the right way, you can also significantly earn a lot of money with your YouTube channel.

Another great benefit is that you’ll bike more because you need more content for your cycling YouTube Channel.

A channel all about cycling also helps the entire cycling community. It brings awareness to other people that we exist and want to be a part of the community. It could also encourage other people to get into cycling, which will only make our overall community even stronger.

When you start a YouTube channel about cycling, you’re helping yourself and the entire cycling community.

5 Steps to Starting a Cycling YouTube Channel

Now that you understand the benefits of starting a cycling YouTube Channel let’s jump right into the steps of getting your channel going.

Step 1: Brainstorm and Plan Your Chanel

The “cycling topic” is the niche that you will be creating content about.

However, cycling is simply a generic niche because it’s broad and there are TONS of creators focusing entirely on all things cycling. Because “general cycling” is so saturated, it becomes very difficult to compete against due to its generic niche nature. So, you need to brainstorm and figure out how you can narrow down your niche to focus on a more specific sub-topic of cycling, like local cycling, gravel bike racing, road bike race training, cycling kit reviews, or something like that, which has more of a focal point.

By narrowing down your niche, you can better enhance yourself as an expert in that niche, which will essentially draw more traffic to your channel.

Try to create a basic strategy for your upcoming cycling YouTube Channel. This should include what kinds of videos you plan to publish, how long they will be, your editing style, and what days/times of the week you plan to consistently publish them on. The more you plan for your channel, the more successful you’ll make the channel at the end of the day.

A strategy gives you an organized working timeline of how to make your channel successful.

Step 2: Create Your Cycling YouTube Channel

Now it’s time to head to YouTube and create your cycling YouTube Channel.

Using your Gmail email address (they’re free if you need to create one), you can create your channel very easily. Make sure you choose a name that reflects what your channel is about so that it can be a descriptive brand name. Go through the settings and adjust them to your needs and requirements.

To get the most out of YouTube, make sure you utilize all its settings and features.

You’ll want to put in a really good photo of you or your brand image, but make sure it has a cycling theme. You’ll also want to put up channel art or a channel banner that describes what viewers will be getting out of your cycling YouTube channel. Make sure your channel art also has a cycling theme because visually appealing images are important these days.

Spend some time ensuring your YouTube channel looks exactly the way you have envisioned it to look.

Step 3: Choose Your Video Equipment

The next step in launching a cycling YouTube Channel is to select the equipment you’ll use to create your videos.

When you first start out, you usually won’t have any sort of budget. So, you might as well use what you have to get started, which is mostly likely your smartphone camera and a free video editing app. A lot of cycling YouTubers end up primarily using their smartphones as their main camera because they’re so advanced these days.

You don’t need a lot of equipment and gear to get started with your cycling YouTube Channel.

As your channel grows and you get a bigger budget, you can always expand to purchasing more cameras and equipment to improve the quality of your channel. I use a GoPro 12 for my videos because there are excellent microphone add-ons, and I can get up to 5K footage quality if I choose to film in that. Just remember that it will be difficult to carry a bunch of cameras, gear, and drones on a bicycle as you grow your equipment inventory.

As you can see, creating a YouTube channel based on cycling requires little effort.

Step 4: Video, Shorts, or Both

The next thing you should decide is whether you want to create videos, Shorts, or both on your cycling YouTube channel.

Let’s start by addressing what each of these means if you don’t know already. Videos are long-form videos that are typically horizontal in viewing and provide more storytelling to the viewer. At the same time, Shorts are vertical and typically 1-minute or less in length and focus on a quick hook and viral adaption. You have the ability to make both on your YouTube Channel.

There are benefits to using each video format, but sometimes, you might just want to use one format.

Shorts, for example, typically get more views. Still, they can be harder to monetize because they don’t stay as popular as long-form videos typically do. Long-form videos may get fewer views, but they can typically remain evergreen and keep earning you money. You need to decide if you want to use just one format or both, but understanding using both means more work on your part.

In all honesty, a cycling YouTube channel that uses both formats is more likely to have more success at the end of the day.

Step 5: Batch Create Content and Schedule

The best way to launch a cycling YouTube channel is to batch schedule before your first video publishing.

This means that before you upload a video, you should get out there and make a lot of content meant for making a lot of videos. I recommend making a few weeks’ worth of videos, depending on how often you plan to post each week. Then, schedule your videos to post before you publish your first video so that you can stay ahead of schedule and have less stress getting the next video out.

Take your camera with you and film any cycling activity every chance you get so that you have plenty of content to start creating more videos and stay ahead.

How to Promote Your Cycling YouTube Channel

Promoting your cycling YouTube Channel can be hard work, but once you start getting results, you’ll find that the effort was worth it.

Make sure you promote internally by replying to every comment made on your videos and make sure the replies continue to discussion so that you convert commentators into loyal fans of you and your video content. You should also be subscribing to and commenting on other cycling channels that are about your size or a little bigger in hopes of drawing in their traffic to your channel. If you can find other cycling YouTube Channel creators to collaborate and partner with, do so because it can help you both share traffic.

The more active you are on YouTube, the more likely you are to grow your Channel successfully.

You also need to actively promote outside of YouTube. Social media is going to be your best area of promotion. Find out what platform your audience is on, create a page for your cycling YouTube channel, and focus on developing a community on that platform to convert followers to channel subscribers on YouTube.

In order for promotion to be effective, you have to dedicate time and energy to it; otherwise, it may be in vain.

Make Money with Your Cycling YouTube Channel

There are so many ways you can make money with your cycling YouTube Channel.

Many creators want to make money through ads and other features by joining the YouTube Partner Program, which can be very profitable. However, there are requirements such as 1,000 subscribers, 4,000 watch time hours, or 10 million views on Shorts. While these requirements sound hard, they really aren’t that hard to meet if you promote your channel regularly and publish content consistently.

You can also make money with your cycling YouTube Channel in other ways that don’t require approval from YouTube or Google.

You can use a Print-on-Demand service like Spring and start selling merchandise to earn a little profit from it. You can start your own Patreon page and get paid supporters of your channel. You can also create and sell your own products and services or even do sponsorship deals with brands in your cycling niche.

As you continue to grow your YouTube Channel, more opportunities to earn a profit will continue to increase.

Final Thoughts

Thanks for reading my article about starting your own cycling YouTube Channel. I used the tips above to create a very successful channel on a similar topic.

Your turn to write! Comment below telling me what your cycling channel would be about. Try to narrow down your niche so that you have an easier chance of making it stand out from the rest of the cycling creator crowd.

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I’m trying to grow my YouTube Channel myself and would love it if you’d check it out, watch some of my videos and consider subscribing today!